WASTE Streetwear Campaign in Jaipur
WASTE® ARCHIVEVOL. 2024
NEW JAIPUR, IN // 28°38'N
EDITORIAL DOSSIER

More Than
Clothing.

A Point of View.

WASTE is an Indian streetwear brand founded in 2024 by Suryansh Meena, built around the idea of individuality, self-expression and modern Indian culture.

EXPLORE OUR STORYSCROLL TO READ // 08 CHAPTERS
High density screenprint artwork detail
STUDY // 01 — TACTILE INK
HIGH-DENSITY SCREENPRINT400+ GSM WEAVE
01 // MANIFESTOTHE PHILOSOPHY

Same Chaos.
Different Form.

“Clothing is more than just something you wear. It is a way to express who you are, what you believe in, and how you see the world.”

Born in India and created for a generation that refuses to fit into a box, WASTE focuses on distinctive designs, strong silhouettes and a raw, modern approach to streetwear. Every collection is designed with attention to detail, from the graphics and fits to the overall experience of the brand.

INDIVIDUALITYDISTINCTIVE SILHOUETTESRAW EXPRESSION
02 // ROOTSORIGIN & PLACE

From India,
For the Ones Who Feel.

From bold graphics and distinctive silhouettes to the smallest details, every WASTE piece is designed with a strong identity and a purpose — to make everyday streetwear feel more personal, confident and unapologetic.

FOUNDED IN NEW JAIPUR // EST. 2024

WASTE Streetwear in urban motionIN SITU // TRANSIT MOMENTUM
STREET ARCHITECTURE28°38'N 77°13'E
Night Transit MovementNIGHT TRANSIT

CULTURAL GEOGRAPHY

What started as an idea in 2024 is being built with a much bigger vision: to put Indian streetwear on the global map.

03 // PROCESSMATERIAL & EXECUTION

Art in Details.

Every garment is an architectural composition. Heavyweight loopback cotton fleece, dropped shoulders, and multi-layered silk screenprints.

High-density screenprint on combed cottonSTAGE 01

Screenprint Architecture

MULTI-LAYERED INK / HIGH DENSITY

Heavyweight hoodie structureSTAGE 02

Loopback Fleece Geometry

500 GSM / REINFORCED SEAMS

Drop-shoulder silhouette drapeSTAGE 03

Drop-Shoulder Drape

BOX CUT / PROPORTIONAL DRAPE

Streetwear in motionSTAGE 04

Everyday Permanence

TESTED FOR WEAR & TRANSIT

04 // LEADERSHIPTHE FOUNDER

A Different
Perspective.

FOUNDER & CREATIVE DIRECTION

Suryansh Meena

Founder // STUDIO WASTE

LOCATIONNEW JAIPUR, RAJASTHAN, INDIA 🇮🇳

Suryansh Meena is the founder of WASTE, an Indian streetwear brand founded in 2024. With a vision to create a distinctive Indian fashion label, he leads WASTE with a focus on creativity, individuality and modern streetwear culture.

Born from a passion for fashion, creativity and self-expression, WASTE was created by Suryansh Meena with the vision of building a brand that represents a new generation of Indian streetwear.

We believe clothing is more than just something you wear. It is a way to express who you are, what you believe in and how you see the world. That belief is at the heart of everything we create.

“Wear what you feel. Stand out rather than fit in.”

— Suryansh MeenaNEW JAIPUR // 2024
05 // VALUESWHAT GUIDES US

Core Principles.

NO SHORTCUTS // NO COMPROMISE

01

Creative Freedom

Refusing to fit into pre-existing boxes. Designing garments that prioritize distinctive silhouettes, bold graphic identity, and raw artistic autonomy.

02

People First

Created for a community that chooses individuality over conformity. Clothing built to connect with the ones who find beauty in the unfiltered.

03

Art in Everyday Life

Everyday streetwear treated as an authentic gallery canvas. High-density screenprinted graphics and tactile fabric permanence.

04

A Global Perspective

Proudly conceived, tested, and crafted in India, built with the uncompromising ambition to stand tall on the global streetwear stage.

06 // ARCHIVEIN REAL LIFE

Living Archive.

DELHI • JAIPUR • TRANSIT

WASTE streetwear fit in natural lightCAMPAIGN // 01A
Streetwear attitudeCULTURE // 02B
Architectural denim in motionDENIM // 03C
RUNWAY ARCHIVE // 2024 DROP

Featured Silhouettes

Explore Collection→
END OF STORYBEGINNING OF YOU

Your Style.
Your World.
Your WASTE.

The 2024 archive is live. Heavyweight drop-shoulder cotton, loopback fleece hoodies, and screenprinted artworks designed for everyday life.